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$3.99 Further Experimentation?

Posted: Mon Jun 22, 2009 9:58 pm
by Flash77
I didn't see this brought up in the threads, but if it has and I missed it, please disregard.

While browsing the web to check out comics shipping this week, something caught my eye. Amazing Spider-man 598 was listed in both the direct and newsstand edition. The difference...exactly $1. Turns out the newsstand version will sell at $3.99, while the direct edition will be $2.99. There is apparently no additional content in the newsstand version.

So, looks like Marvel may be further testing the $3.99 price point on more main stream books - just outside the comic shops (for now). This is kind of sad, as if I was a teen buying from the newsstand, this price point would be a huge detriment to my buying.

Re: $3.99 Further Experimentation?

Posted: Tue Jun 23, 2009 12:24 am
by BobBretall
Flash77 wrote:I didn't see this brought up in the threads, but if it has and I missed it, please disregard.

While browsing the web to check out comics shipping this week, something caught my eye. Amazing Spider-man 598 was listed in both the direct and newsstand edition. The difference...exactly $1. Turns out the newsstand version will sell at $3.99, while the direct edition will be $2.99. There is apparently no additional content in the newsstand version.

So, looks like Marvel may be further testing the $3.99 price point on more main stream books - just outside the comic shops (for now). This is kind of sad, as if I was a teen buying from the newsstand, this price point would be a huge detriment to my buying.
I'm pretty sure the "higher price on the newsstand" has been going on for quite some time......but I have no specific data, John may, though.

Posted: Tue Jun 23, 2009 5:45 am
by jlshank007
What is the reasoning behind the higher price up on the newsstand? Is it a higher cost for comic book publishers to sell there books this way?

Posted: Tue Jun 23, 2009 6:25 am
by JohnMayo
jlshank007 wrote:What is the reasoning behind the higher price up on the newsstand? Is it a higher cost for comic book publishers to sell there books this way?
The newsstand market is a returnable market. So, yes, it is a riskier and therefore more expensive way to sell comics.